Setting the creative agenda at Ogilvy UK is Chief Creative Officer, André Laurentino, better known as Dede.

Throughout his career, Dede has led multi-disciplinary teams to produce award-winning work for Volkswagen, Audi, Nissan, adidas, GSK, Visa, Dove, Comfort, Hellmann's and many others.

He has won over 30 Cannes Lions, as well as D&AD and The One Show pencils either as art director, copywriter or ECD.

In addition to this body of work, Dede has also published two books (a novel and a collection of essays) and has written two hit TV series.

Responsible for setting the creative vision for the UK business, he reports directly to Ogilvy UK Chief Executive Michael Frohlich.

Dede also continues with his role as global lead on Dove, an iconic brand for both Unilever and Ogilvy.