Emma de la Fosse is the Chief Creative Officer for Ogilvy in the UK, responsible for the creative output across all of its capabilities and specialisms, facilitating creative integration across the agency and working closely with creative leaders to encourage the best work and seek the best creative talent to propel teams and their work to even greater innovative heights. Alongside working with Ogilvy’s newest clients, including British Airways, Boots, Vodafone, Bulmers, NFL, TJX and Mondelez Group’s Halls and Trebor to name a few, she is also the Global Creative Director on Kimberly Clark and EY.
Emma’s career in advertising began at a start-up agency in London, where she contributed to the agency winning its first-ever Campaign Press award. Prior to her time at Ogilvy, Emma worked in advertising for 11 years, creating brand campaigns in TV, print and radio for a wide range of clients including London Transport, Michelob beer, Thomas Cook, Oddbins, Del Monte, Lemsip, Hertz and the Department of Health.
Upon coming to Ogilvy, Emma spearheaded the charge to improve creative standards in Direct & Digital campaigns across the industry and in particular at Ogilvy. This effort saw the agency win more major awards than any other UK direct or digital agency, picking up accolades from D&AD, Cannes, One Show, Campaign BIG Awards and the DMAs. Emma’s affinity with direct and digital disciplines came from her wanting to “make work that makes people do things.” Alongside exceptional work, Emma led many successful blue chip new business wins for the agency including British Airways, Bupa, British Gas and Public Health England. She also helped bring to life The Pipe – Ogilvy’s pioneering creative talent internship which was open to everyone regardless of age, experience, education or background.
However, Emma’s efforts don’t exist solely within Ogilvy’s walls. She is a passionate supporter of Creative Equals, helping to shape a diverse and inclusive creative community. She can regularly be seen contributing her thoughts across industry press, speaking at events or being a part of judging panels. She was the very first winner of The Drum’s Creative Woman of the Year award.
Emma’s other job is being a mum to two boys. She lives in inner London and her passions include wild birds, old Beetles, London’s history and new inventions. When she is not poring over her collection of antique maps, Emma can be found mostly looking at gorgeous shoes.