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People

Gen
Kobayashi

Gen is an experienced brand strategist. Starting life as a communications planner in the world of media, Gen eventually moved to the world of brand planning taking roles at global agencies including adam&eveDDB and DLKW Lowe and at smaller independents such as The Brooklyn Brothers. Gen's client experience has been varied and diverse having led strategy for Halifax bank, Lloyds Banking Group in the UK, Volkswagen, Jaguar Land Rover and Unilever. 

Outside of his departmental duties as Head of Strategy for Ogilvy, Gen is involved in New Business and leads the strategy and planning for Vodafone UK and Kronenbourg 1664.