Gloria’s focus is on driving positive change in the Health & Wellness sector. Today, everyone wants to live forever…or at least live healthier for longer. A major Wellness Movement is growing around the world. We as consumers are spending more on our wellbeing, whilst governments and payer budgets are stalling. Brands and businesses need to quickly adapt – and the Ogilvy Health & Wellness Practice is here to help them.
“Our global research shows that consumers want a holistic approach to their health. My mission is to deliver brand propositions across the three key dimensions of Mind-Body-Spirit, to best engage with customers in the Wellness space and improve health outcomes for us all”
With 25 years of experience in healthcare communications consultancy, Gloria has worked across a range of disciplines and has run agencies specializing in DTC, digital, advertising, branding, PR, medical education and consulting, working across the spectrum of health from pharmaceutical and device manufacturers, through to public health and consumer wellness products. She now specializes in developing integrated, multimarket campaigns for global clients.
Gloria is currently a Council member of Edcom, the European Institute for the Commercial Communications Education. She is also a WPP Stella Board member, working to build WPP business growth through diversity.
Gloria is past Chairman of the Health Communications Council of the European Association of Communications Agencies (EACA) 2013-2016. She joined WPP in 1999, when her business, Shire Health, was acquired.