Nadja joined Ogilvy in New York City in 2011 from Publicis. She built her career over the last 20+ years working with brands like American Express, IKEA, Coca-Cola, Bharti Airtel, RBS Citizens, Diageo, Countries of Kenya, Gabon, and LG Electronics. In 2014 she was promoted to CEO of Ogilvy Africa in Nairobi, Kenya- where she managed our business across Africa. She recently joined EMEA in August 2017 as EVP Global Brands for Europe, Middle East & Africa (EMEA).
As an early pioneer of performance marketing at IBM, Bellan-White focused her efforts on how IBM could use data and digital marketing to sell to consumers. She joined Digitas in 1999 to help lead American Express Small Business and Global Advertising brands. Her relentless pursuit of driving ROI for her clients is valued and recognized: she is consistently a key member of her clients’ advisory circle. Her belief is. “If my team and I focus on driving the business results, then everything else will fall into place.”
Nadja’s job is to drive growth for our largest brands across EMEA. Her global experience across consulting, digital, direct marketing, PR, brand, media, and experiential marketing- makes her a unique partner to our brand leaders and to WPP.
Nadja is an alumna of A Better Chance, Inc., a graduate of The University of Virginia and holds an MBA from New York University’s Stern School of Business. She is a member of AdColor (US) and Advertising Women of NY (AWNY). Nadja is an avid cook- and if you come by her house on Sunday- you will get a chance to sample some of her Caribbean cooking.
The married mother has just hit London town with her husband Troy White, and two children Troy KD (16) and Azza (13).