American Express have partnered with Channel 4 to promote Shop Small, a campaign to support and celebrate small businesses up and down the UK.

The campaign stars familiar Channel 4 faces Gok Wan, George Clarke, Anna Richardson and Ade Adepitan, talking about what makes their favourite small businesses so special. The ads will be aired around peak Channel 4 programming and on-demand until 18th December, during which time American Express Cardmembers will be rewarded for shopping at small businesses around the UK through the American Express Shop Small promotion.

Sassy Films were responsible for the Channel 4 production, working closely with American Express and agency partners Ogilvy & Mather, Mindshare and MHP. This activity forms part of a broader Shop Small campaign.

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