MAKING AMERICAN EXPRESS MATTER

Last year we struck gold, with the most successful campaign on record.

So when we created the new Gold campaign this year, the bar was set high.

The challenge was big this time around as we had to find a creative way to convey how to make the most of a Gold Card, beyond the welcome bonus.

CAN MEETS DO

We aimed high and did it all – TV, OOH, digital display and social. And the cherry on the top; an innovative partnership with Amazon Prime Now, where in a first for the UK, we created an interactive delivery bag, map insert and landing page.

The campaign has taken over the Waterloo Travellator, Eat St. and Four Dials at Westfield with our OOH.