Deemed the modern day antidote to search engine self-diagnosis, healthcare app babylon provides safe and trusted advice from medical experts, rather than the often unreliable advice available through internet search engines. babylon needed to remind people that a more reliable way to take care of your health now exists through its healthcare app.
We created an integrated creative campaign that highlights the often dramatic and humorous situations people find themselves in when they turn to the internet seeking medical advice.
The campaign plays on the prominence of ‘Cyberchondria’ by displaying hyperbolic responses to questions that are regularly asked by internet users. Examples include “Search: Hair Loss. Did you mean: Erectile dysfunction?”.
The integrated campaign launched in London featuring ATL, OOH, DOOH, press and digital executions.