Getting to the Heart of Stroke: a first-of-its-kind initiative

The initiative is aimed at empowering the public to decide which awareness projects should receive a share of €1 million to help prevent atrial fibrillation (AF)-related stroke. Supported by over 45 third party organisations, this truly global initiative saw the submission of 184 projects from 36 countries by individuals, patient and professional groups and healthcare centres.

Promotion (off- and on-line), was driven on a global and national scale leading to over two million votes for projects, showcased in 10 languages, on heartofstroke.com. As well as raising significant awareness of the condition, 32 projects will now be implemented to prevent AF-related stroke.