MAKING BOOTS MATTER
This Christmas Boots is bringing to life that magical feeling of giving or receiving a gift which really celebrates each person’s uniqueness.
Ogilvy UK created a TVC which follows the story of a mum and daughter in the build up to Christmas. ‘Get them something that says…you get them’ recognises our closest bonds during the festive season.
"This year’s Boots Christmas campaign shows how giving a beauty gift lets you show someone you truly ‘get’ them", says Ogilvy UK Deputy ECD Sam Cartmell. "Beauty gifts are so much more personal and, of course, Boots is the home of beauty inspiration for the whole of the UK. Whether in film, digital OOH or social channels, we hope our ‘Get them something that says…you get them’ campaign will inspire everyone to take a moment to appreciate their loved ones this Christmas for who they really are.”
The TVC will air on 10 November during the X Factor live show. This fully integrated campaign will run across ATL TV, print, PR & influencer marketing, loyalty, in-store, social and Health & Beauty Magazine.