MAKING BOOTS MATTER
The Boots UK brand ethos focuses on helping everyone to feel good.
Following the successful 2018 summer Faceless Beauty campaign, which challenged the norms of traditional beauty ads, championing the idea that real beauty isn’t just how you look, but rather how it makes you feel, Ogilvy UK & Boots Opticians launch a campaign that helps consumers to feel confident.
'Find your feel good frames' is the first campaign to showcase Boots Opticians UK as a destination for style, allowing everyone to embrace their frames. The creative idea was born from the fact that many consumers, particularly 35 to 50 year olds who have never needed glasses before are often inclined to put off visiting an opticians, struggling with how glasses might affect how they look and feel.
The integrated campaign showcases a range of people of all ages embracing their unique styles. The film features upbeat music, vivid colours and impactful imagery to bring a freshness to the campaign. Using an innovative split-screen technique in the film, the bottom half of the screen features a wide array of people all looking great in their glasses from Boots Opticians. The top half of the screen demonstrates the way the glasses are making them feel with a metaphorical expression of joy – be it a bright sunflower, wobbling jelly or bursting popcorn. Each expression is unique, just like the individuals wearing the glasses themselve
This fully integrated campaign will run across ATL TV, print, PR & influencer marketing, 121, in-store and social.
Find out more about 'Find your feel good frames' here.