MAKING BRITISH GAS MATTER
Not many people know that there are 1500 gas lamps in London. Even fewer know that British Gas look after them all. With this in mind OgilvyOne thought it would be a good idea to follow a team of lamp lighters around London and film them as they looked after their lamps.
CAN MEETS DO
A paid media campaign drives people to a longer version of the film where people can also find an article on the lamp lighters written by Time Out's editor at large, Alexis Duggins, which can be read here.
This charming campaign will be promoted across all major social media platforms throughout the year, culminating in a big push as the nights draw in towards the end of 2016.