MAKING CAMPO VIEJO MATTER
The world of everyday wines constantly changes and is extremely competitive. To be a leading brand, Campo Viejo need to stay relevant all the time.
Coley Porter Bell has been Campo Viejo’s global brand guardians since 2014, partnering closely with them on projects across their portfolio.
CAN MEETS DO
From launching new wines to developing limited editions and tactical initiatives, Coley Porter Bell works across packaging, merchandise and environments to bring their brand to life.
Using Visual Planning™ to inspire more intuitive design, Coley Porter Bell looks to match the artistry of the wines with its own blend of consumer insight, brand knowledge and a practical understanding of neuroscience to deliver results.
Since its partnership with Campo Viejo began, the brand has continued to grow. It is now the world’s biggest selling Rioja wine brand.