MAKING CRICKET WORLD CUP 2019 MATTER
Ogilvy was hired to handle the PR for the Cricket World Cup 2019, taking place across England and Wales next summer.
We enlisted ‘People Just do Nothing’ star Chabuddy G as the Official Guide to the ICC Cricket World Cup 2019. We tasked the comedian, who has taken on the cricket-inspired name ‘Chabuddy CWC’, with learning more about the game he claims to love from cricketing legends, personalities and fans.
Having swapped the traditional cricket whites and spikes for a modern one-day international look featuring leopard print detailing and smart black brogues – an outfit designed by Chabuddy CWC himself – he went to meet some of the sport’s most passionate fans, including members of England’s Barmy Army and their Indian counterparts, The Bharat Army, to learn more about the drama and excitement off the pitch.
The release of the film, starring the self-proclaimed ‘cricket connoisseur’, follows the opening of the official ICC Cricket World Cup 2019 Public Ballot, where fans have the opportunity to register for tickets to watch a total of 48 matches taking place across England and Wales’ most iconic cricket venues.
Another two films, which are due to be released later this month, will see Chabuddy CWC learn about the rules and nuances of cricket from individuals, including legendary cricket umpire Dickie Bird and Sky Sports commentating maestro David ‘Bumble’ Lloyd.