MAKING DOVE MATTER

For the past 60 years, the Dove brand has championed a broader definition of beauty. Through everything that it does, Dove works to help women realise that every woman’s version of beauty is different, and these differences are there to be celebrated.

We helped Dove to remind audiences of this and made the brand matter by putting a Dove tweak on the popular Mannequin Challenge to include a group of diverse women. Dove’s Mannequin Challenge is a light-hearted way of reminding people that there are many shapes, colours and sizes to real beauty.

CAN MEETS DO

On creating the work, Andre Laurentino, Global Executive Creative Director for Unilever at Ogilvy & Mather London said: “When we saw everyone doing the Mannequin Challenge, we thought, ‘why haven’t we ever seen a mannequin that looks like us?’. This seemed like the perfect opportunity to connect Dove’s point of view with a current conversation.”