For the latest installment of Dove’s “Real Beauty” campaign, we tweaked the popular Mannequin Challenge to include a group of diverse women.
Dove has long championed a broader definition of beauty. Dove’s Mannequin Challenge is a light-hearted way of reminding people that there are many shapes, colours and sizes to real beauty.
On creating the work, Andre Laurentino, Global Executive Creative Director for Unilever at Ogilvy & Mather London said: “When we saw everyone doing the Mannequin Challenge, we thought, ‘why haven’t we ever seen a mannequin that looks like us?’. This seemed like the perfect opportunity to connect Dove’s point of view with a current conversation.”
"The messages which influence how we perceive our bodies are everywhere, whether we notice them or not. So, we decided to use the opportunity, join the phenomenon, and have fun making our own Mannequin Challenge video—with a slight spin on it."