Hellmann's was keen to show the brand is #OnTheSideOfFood. To do this, we created a series of three TV ads that focus on the quality of the ingredients that go into each jar of mayonnaise.

The first two 20-second ads in the campaign showcases the product's main ingredients – free range eggs and sustainably sourced oils.

The third promotes Hellmann's Light Mayo, which has no artificial colours, flavours or preservatives.