MAKING INMARSAT MATTER
Inmarsat Aviation entered the crowded aviation Wi-Fi market as a relatively unknown name in an industry full of established providers. Amongst media and customers, there has been a general feeling of under-delivery within the aviation Wi-Fi industry, with lots promised but very little yet realised in practice. With airlines rushing to install connectivity onto aircraft to meet growing passenger demand, there is a short window for the various players in the aviation Wi-Fi industry to gain market share.
Inmarsat Aviation have tasked Ogilvy with boosting cut-through and brand recognition, enhancing their reputation to deliver on an ambitious global strategy and growing Inmarsat Aviation’s share of voice in a crowded market. All this while effectively building employee advocacy into global communications.
CAN MEETS DO
In addition to running a day-to-day press office to grow SOV, Ogilvy are conducting a proprietary research project ‘Sky High Economics’ in partnership with London School of Economics (LSE), quantifying the socio-economic benefits of aviation Wi-Fi to lend credibility to and underpin PR and all other marketing communications throughout the year across all key markets.
On top of this, we deliver creative disruptive moments throughout the year to set Inmarsat apart from competition and capture the imagination of passengers. This includes driving awareness of the European Aviation Network rocket launch (pictured above) as well as the annual global Inmarsat passenger survey – the largest of its kind, surveying 9,000 passengers.