After the huge success of #LeBigSwim last year, Heineken asked us to continue demonstrating the suprême taste of its premium lager brand. We created an integrated campaign which saw football star Eric Cantona returning to the colourful world of Alsace where he was joined by a team of Kronenbourg-delivering canines, dubbed ‘The Alsace-tians’.

The campaign includes a series of blipverts and original Alsace-tians content across Kronenbourg’s social media channels - including Facebook, Twitter and YouTube.

The Alsace-tians will also play the role of bartenders at ‘Bar D’Alsace-tian’ in central London, where they will deliver the Taste Suprême of Kronenbourg to customers at their tables, creating the world’s first bar staffed entirely by dogs.