Pass My Parcel is a same day 'click & collect' service, exclusively partnered with Amazon, that allows online shoppers the flexibility and ease to pick up their parcels from their local convenience store.
We developed a brand strategy and positioning and launched a national brand campaign for the UK’s pioneering same-day click and collect service, which positions shopkeepers as unsung heroes. Quite literally in fact. The campaign, which comprises outdoor, digital (including Amazon), social and supporting content, focuses on local shopkeepers as the community cornerstones, who are now more helpful than ever by accepting deliveries for customers.
To achieve the striking look and feel, shopkeepers were photographed in their own stores, then placed against bright, colourful backgrounds with playful comic book motifs. The work celebrates these community champions by giving them the recognition they deserve with a heroic make-over.
Pass My Parcel strategy and business development director Louise Ryan: “The campaign developed with Geometry celebrates the simple insight that a community-focused, personal brand would inspire people to buy into Pass My Parcel. The campaign is making heroes of our local shopkeepers, bringing online shoppers back to the local shop and helping make life a little bit easier for today’s shopper.”