Unilever’s laundry brand Persil wanted to bring to life their product demos to showcase the power of Persil’s stain removal capabilities. With this in mind we teamed up with Oscar®-winning studio Aardman to redefine the approach to laundry product demos.
We created a stop-frame animation, using school shirts as canvas and tough stains as paint. Aardman created a unique colour palette using 28 common household stains, including everything from gravy and jam to grass and chocolate ice cream.
It took a team of ten artists, and nearly three months, to complete the 60 seconds of animation. The meticulous method of painting, photographing, washing, drying, ironing and preparing for the next frame of animation was repeated 2,576 times in total.