Oglivy & Mather London recently unveiled a new integrated campaign for the January ‘Big Deal’ from Pizza Hut Delivery, the second major campaign following the hugely successful ‘Classic Crust’ campaign for Pizza Hut Delivery last year.

The new campaign aims to tempt customers away from their January diets to sample the new Pizza Hut Delivery January offer. Making Pizza Hut a well-deserved treat for the new year, and making the brand matter to loyal followers and new consumers alike.


With spots on radio networks, television and featuring reactive content across social media platforms; the campaign has focussed on brand exposure and identity.

The humorous films feature a number of weird and wonderful characters, including a magnetic man, invisible woman, lady struck by lightning and a dummy without his ventriloquist - each of them showing that the things in life they thought were a big deal, aren’t so big when compared to ‘The Big Deal’ offer from Pizza Hut Delivery.