Since being appointed by Time to Change, we have set out to create a positive step-change in the way mental health is seen and spoken about across the country. Time to Change wants to shift attitudes towards mental health throughout England. In order to achieve this shift, we had to make Time to Change matter.

We kicked off a 5-year campaign with our debut film ‘Be in your mate’s corner’. With men no strangers to stepping up to the plate when their friends are physically in need, the new campaign is a call for men to rise to the occasion in the same way where mental health is concerned.

The film ‘In your mate’s corner’ follows a group of regular guys on a mission to reach out to a mate, highlighting the significant role men can play in a friend’s life just by rallying around when they notice a concerning change in behavior.


The new campaign is urging men to recognize how their attitudes and behaviors can influence others’ experiences of mental health problems - and that being in a friend’s corner can make all the difference.