Following our first campaign for Time to Change, ‘Be In Your Mate’s Corner’, which was aimed at men in the UK, Time to Change wanted to extend the focus to young people. We needed to encourage young people to think and talk differently about mental health by making Time to Change matter to them.

With 1 in 10 young people fighting a mental health problem in any given year, the campaign - run by the charities Mind and Rethink Mental Illness - is asking young people to “step in” to support their friends and remind young people that you don’t have to be an expert to be in your mate’s corner.


Time to Change will be providing ‘In Your Corner’ campaign materials, including posters and films to 800 secondary schools, building on the campaign’s existing work with staff and pupils across the country. Others will be urged to get involved via the campaign website which will host downloadable resources included posters and lesson plans.

The campaign is also providing advice and information to parents on how to support their children to be a good mate.