Following Ogivy & Mather London’s first campaign for Time to Change, ‘Be In Your Mate’s Corner’ aimed at men in the UK, O&M have released the second phase of its campaign which looks to encourage young people to think and talk differently about mental health.

With 1 in 10 young people fighting a mental health problem in any given year, the campaign, run by the charities Mind and Rethink Mental Illness, is asking young people to “step in” to support their friends & that you don’t have to be an expert to be in your mates’ corner.

Time to Change will be providing ‘In Your Corner’ campaign materials, including posters and films to 800 secondary schools, building on the campaign’s existing work with staff and pupils across the country. Others will be urged to get involved via the campaign website which will host downloadable resources included posters and lesson plans. The campaign is also providing advice and information to parents on how to support their children to be a good mate.