MAKING UCL MATTER
Forensic Science in the UK is drastically underfunded, and as a result, many criminal cases could be using incorrectly interpreted evidence to reach a verdict.
The UCL Centre for the Forensic Sciences is seeking to challenge the misinterpretation of evidence. To do this, it needs to crowdfund £1,000,000 to create a world-class, forensic evidence research laboratory, and aims to bring this important, but under-represented issue into public consciousness. In order to raise this amount of money, we needed to make UCL matter.
A study in 2015 found that 95% of all cases in the US containing hair evidence had been misinterpreted. The only way to stop forensic evidence being misinterpreted like this is to carry out research that enables us to interpret what evidence means when we find it. However, forensic science is drastically under funded and so this research is not happening. Without the research, forensic evidence will continue to be misinterpreted resulting in miscarriages of justice. In order to portray the significant difference it makes when minor information is left out, we used grammar.
CAN MEETS DO
We created shot films that use differing grammatical structures to illustrate the crucial difference it makes when minor information is left out – drawing similarities between grammar and evidence in the face of prosecution. The campaign also features print ads that use the same play on grammar to highlight the impact of misinterpretation.