We continue to work with Vodafone to show how the brand is helping its customers connect and make the most of technology. With this latest campaign, Martin Freeman’s adventure shows how everyone can have peace of mind through tracking the belongings they value most.

This new fully integrated campaign marks the launch of V by Vodafone. A new category in the market, Vodafone is bringing this exciting range of smart devices to life across TV, digital and social. The V by Vodafone product range currently includes car, pet and bag trackers and a 4G camera.

The latest spot sees Martin Freeman’s character flung into the world of a spy action thriller. Standing unassumingly on an escalator with his backpack in situ, Freeman finds himself in the midst of a chase, eventually hiding out in the depths of a cupboard. As the couple pursuing Martin catch up with him, he discovers his “adversaries” are using the V-Bag tracking device to keep tabs on the backpack. This reveals that there has been a humourous case of mistaken bag identity.

The integrated campaign features ATL, social and digital executions across the whole V by Vodafone range including: V-Bag, V-Auto, V-Pet and V-Camera.

The main TV spot is complemented by two short social executions available to view on the Vodafone UK YouTube channel and product-specific digital creatives which will use camouflage in everyday environments. 


See more of our work for Vodafone where in 2017, Martin Freeman's adventures saw him bring to life the freedom to roam, the benefits of indoor coverage, and how connectivity can lead to a fairytale ending in ‘A Christmas Love Story’.